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Do What Matters - Book and Podcast by Katherine Ann Byam - Host of Where Ideas Launch.

079 Do What Matters


Do what matters… today and for your future. You are more than your ego, and this is your moment to own that, whatever it means to you, and do something purposeful with it. Career transitioning on purpose is more than a suite of skills you can gain mastery over, It’s a way of life. 

This career guide is for people in leadership, management, consulting, change programmes, projects, freelancers or contractors working within medium to large organisations. 

Your voice has never had a more powerful sound, than when it’s coming from a place deep within. Let’s learn how to use that to have a greater impact. Doing what matters also means getting things fantastically wrong, before things change at times. The key is in the long game.

 Explore a wide range of perspectives with me on this journey. 

You will:

  • Take charge of your career and your why.
  • Gain skills and momentum needed to sustain changes from where you are.
  • Create meaningful integration between your values and work

Katherine Ann Byam is an author, sustainability activist, coach and consultant for business resilience and sustainable change, partnering with leaders committed to a shared future.” 

A professional with 20+years change leadership experience in the FTSE Top 10, she started her consulting firm in 2019 to support sustainable development within SMEs. Katherine holds an MBA with distinction, specialising in Innovation Management as well as certificates in ESG, digital strategy, and sustainability management from established universities. She’s also a Fellow of the Association of Certified Chartered Accountants. 

She’s the host of the internationally acclaimed Where Ideas Launch – Sustainable Innovation Podcast, ranked among the top 5% globally, achieving the top spot in 5 countries, and the top 10 in 19 separate charts. As a sought after leadership and career transition coach and keynote speaker, she facilitates workshops and learning sessions for communities within global brands such as Amazon, Women Tech Global, ACCA, Stryker, Speak Up, Mind Channel and more.

She loves spending her spare time in nature, walking the western and southern coasts of the UK, France and Tobago, or on the Northern and eastern coasts of Trinidad with her partner Christophe.

Connect with Katherine and the Do What Matters Movement

Show Notes

Katherine Ann Byam 0:00
I think my favourite exercise when I started this book with my book coach was to write the publishers headline, and think about what I’d want people to say about the book. So this is what I wrote, you, tell me what you think, insightful, unconventional, structured, and providing the reader with a framework that flexes to their needs and individual contexts and encompasses storytelling, practical advice and coaching in one comprehensive stream of thought, and provides you with the tools to make those tough career decisions with greater ease. It is a remarkably easy, yet thought provoking read. I cannot tell you the feeling and excitement you get when you produce something that could potentially even have something close to that sort of review. And I feel really proud that this book today, is ready for a mass audience.

This is season five, the great debates of our times, Season Five will be centred around the great debates. And we will be comparing and contrasting different viewpoints on various topics that are consuming the public discourse at present. The reason I’ve decided to take this approach is because we, or at least many of us, are losing the skill of debate. And I think this is an essential skill for us all to practice once more. I don’t see how we get to the point of saving the world and saving our planet. If we don’t know how to discuss our differences. I also think that the solution to most of our challenges is somewhere in the spectrum of views, but never a type of extreme. I will be working with guests to curate the content and discuss beforehand, I will understand their positions, their areas of genius, and navigate my questions around that so that the conversation is challenging and stimulating. Without being combative. I hope you enjoy season five of where ideas launch; the Sustainable Innovation podcast. T

hree years ago, I started a journey to build an independent business built around my strengths, the needs of the planet, my passions, and my economic needs. Very much the ikigai of Japanese philosophy. That business had a clear roadmap, build a digital transformation consultancy using skills I already had in change management, and my partner in IT and data science, and then integrate sustainability into the practice, as I learned more about it myself. Life, though had other plans. After the pandemic hit, I naturally gravitated to fill in two voids that I found opening up making career transitions on purpose, was the first, and starting businesses with ethical and triple bottom line values, as the second. I started my first career transition programme in the summer of 2020, and became the leader of the women in sustainable business community on Facebook in October of that year. Since then, I’ve met and had business collaborations and relationships with hundreds of people, all of whom have shared rich experiences with me that I’ve integrated it into my courses and programmes as well as the series of books I will be releasing into the wild over the next three years. Book One is called ‘Do what matters: the purpose driven career transition guide’. And it is a blueprint for supporting you with making a strategic shift to include more of your concerns about the planet we share, I want to take this opportunity to share with you the outline of the book, and to advise that it will be available on or after the 22nd of July, along with a podcast of the same name. I’m really excited about this work. And it’s taken a lot to produce it. But it’s been immensely rewarding. Here’s the table of content, I start with what is purpose? And this is an interesting conversation to have at this point in time in our world. Because businesses are talking about it, people are talking about it. And we’re not entirely sure where it’s going to all land. We’re starting to learn more and more about science, we still have philosophy on our side, we still have religion, and these ethical and moral debates that are influencing our perception of what purpose might be. So let’s get into how to find your own. The book is then shaped into an introduction section and three parts. In the introduction, I present to you the context and the case study for change. Here I talk about the planetary dimension, the socio economic dimension, and governing the system as a whole. These are all fascinating and interrelated concepts and as we start getting into the complexity, I think it really starts to open doors as to how much opportunity there really is, if we were to take the deliberate step toward more purpose. Part one is about your environment and you and your pathway to self mastery amidst all of these rolling tides. So chapter one we talk about if it’s important, build a model. So creating a conscious self improvement plan. Chapter Two is ‘who are you really?’ and how to begin your own journey of self discovery. Chapter three, we talk about career models. These are the types of career paths that you could attempt to deliver on your purpose. And I have to say that it isn’t restricted to sustainably driven careers. This really is about any sort of path that you want to take. And what I would actually advise is to blend your paths. So make sure that you’re doing enough of all the things that give you that feeling of completion. Chapter four is the constant leaner and developing a growth and net-positive mindset. A net-positive is something that I want to help people to embrace because I think we need to go further than net zero if we’re actually going to hit any of the targets that we’ve set for ourselves. Chapter five is about your goals needing conscious action, and how to take action towards your purpose. Chapter six, is a nine step career transition framework. And this one is where I sum up all of the things that we’re going to cover overall, for the whole book, even though it’s coming in at chapter six. The reason it’s coming here is that I think you need to appreciate everything that’s come before it before you appreciate what these steps really mean. Part Two goes into social credible and responsible you, and how to show up, build an audience and become an advocate for change. In chapter seven, we talk about ‘what’s the point of your job really?’, and why you do what you do not from your perspective, but from that of the business. In chapter eight, we talk about persuasion, influence and manipulation, and how we get others to follow or lead, and whether or not we feel right about doing so. In chapter nine, we talk about money and wealth, because I think any conversation about sustainability needs to deal with money and wealth. And then in chapter ten, we look at your digital twin, and how you show up credibly and responsibly in the spaces that you’re interacting in online, chapter elevn, we bust some HR myths. We want to improve in general, the human resource management landscape, or at least your understanding of it. So I want to touch on some really important points here, that may implicate how you go about doing what you have to do. Part three, we get into ‘jump but controlling the landing’, and governing that first 90 days. And the first chapter in the section is about onboarding. So this is navigating your new job and the change agenda by understanding what’s fundamentally important to what will come next for you. In chapter thirteen, we talk about habits and context and creating a compelling mission driven personnel playbook. And this is something where you blend the past playbook that you had that had made you successful, with what your understanding now about the world and the change that you need to make. So this is going to take some integration of the learning that we’ve done together. In chapter fourteen, we talk about how to create the perfect pitch, and how to earn in funding for your projects and your innovations, regardless of what type of role you’re doing. In chapter fifteen, we want to talk about being better than average, but not perfect. And whether or not that’s good enough. In chapter sixteen we’re dealing with duds and explosives. So this is about the toxic boss, or the weak boss, and how that affects the culture of the company that you’re in. And then we talk about the support needed for your journey and how to know if coaching or related services are right for you in any way. The final close will come in the epilogue, and this looks towards the aligned mission and the net-positive action toward the future. And then I finally close with an afterword to tell you about the other projects that are coming up soon. So I really look forward to this project. Being live at the end of July, there’s still a lot of work to do. But thank you for your support and your ongoing encouragement. And I do hope that you enjoy it. Do get in touch with me on LinkedIn, on Facebook, follow me. Let me know if you’ve got the book, if you’ve read it. Give us our reviews on Amazon or wherever you found the book. And we’d love to hear from you, any thoughts or interesting insights that came up for you as you did these exercises. Thank you so much for your support.

This podcast is brought to you today by the brand new women in sustainable business awards that kicks off in 2023. If you’re a business owner who’s starting a business with principles of sustainability in mind, and you want to preserve some lost skills, some handcrafting, artisinal work, or you’re a social media manager supporting purpose driven brands, or you’re creating fashion or something that is relevant to the sustainability and green transformation. You are more than welcome to join us and to get involved in these awards. Check out our group on Facebook women in sustainable business, or follow the podcast where ideas launch on Instagram to find out more.